Origin Green Ambassador Programme

Created in 2013 with the University College Dublin Michael Smurfit Graduate Business School, the programme has at its heart two interlinked pillars: one focused on education and the other on partnership with major international food companies.

Increased awareness around sustainability has opened some important discussions among the global food industry. The Irish Food Board’s (Bord Bia's) Origin Green Ambassador programme is designed to open and facilitate these conversations and the role of Irish sustainability initiatives in export markets.


Who is involved?

Leading global retailers, M&S, Sainsbury’s, Tesco, Walmart, Alibaba, Ahold, Asda, and Metro Groupcollaborate with independently verified, national scale food and drink sustainability initiative Origin Green, through the Origin Green Ambassador Programme. Participants have the opportunity to work internally to support the development of coherent, strategic, and effective approaches to sustainability.

Origin Green Ambassadors have partnered with global brands in Europe, North America, and Asia including Abbott Nutrition, Coca-Cola, EPIC (Subway), Fair Oaks Farms, WWF, McDonalds, Nestlé, Pepsico, Starbucks, Unilever, the World Bank and Mars.

Mars has been involved in the Programme since 2015. David Pendlington, Senior Sustainable Sourcing Manager at Mars Chocolate, said: “Our Ambassadors have been a great asset to our sustainable sourcing team and commercial buying teams. We used the Ambassadors agricultural and sustainability backgrounds to upskill our commercial team in the realities facing farmers on the ground and what could be feasible in terms of sustainable sourcing strategies.”