Richard Hogg and his father run a mixed farming system in County Kilkenny in the South East of Ireland. Here they rear suckler cows and sheep, with a proportion of the farm under forestry. Farming is in his blood, Richard is a fourth-generation farmer who hopes to pass this family tradition to his children.

Richard highlights the environmental and financial benefits of being part of Origin Green. By taking part in the Bord Bia Sustainable Assurance Scheme, he discovered the economic value of keeping a cow outdoors extra days in the grazing season. He also highlights the environmental benefits of extending the amount of time livestock spend on grass - extra time on grass means less slurry produced.

He recognises the fact that farm audits allow him to compile a list of practical and realistic targets. Targets which result in a win-win situation of higher profitability while also decreasing environmental impact.