E Flahavan & Sons Ltd
Membership Status:
Approved until 31 May 2026
Approved until 31 May 2026
One of the oldest food companies in all of Ireland, Flahavan's have been milling oats on the shores of the River Mahon, Co.Waterford for over 230 years. The family business, now run in the seventh generation, specialises in milling local oats and creating new oat-based products responding to the evolving health and lifestyle needs of their customers.
Committed to local sourcing, all oats milled in the historic Kilmacthomas mill are delivered by a panel of growers located no further than 60 miles away. The unique milling process, refined over centuries, gives the products a unique taste and texture, making Flahavan's one of Ireland's most-loved oat brands known for its tradition, integrity, and distinct Irishness.
Spotlight Target Area: Product Health and Nutrition
Flahavan's believe that the health of their customers is paramount, and the business strives to support this through the development of nutritious and healthy products. In 2022, the member added five new 'better for you' products to their range, more than doubling their milestone target. These products included high-protein and immunity boost products as well as high-fibre porridge pots.
Additionally, Flahavan's have added 30 new healthy recipes to their website blog, promoting the health benefits of oats to the wider public. As a result, the business reinforced the importance of a healthy and well-balanced diet to their customers, introducing new products as well as ways to use the nutritious oats in recipes at home.